I’ve come across multiple items in the IMVU catalog that appear to use real-world branding, specifically Nike, without any indication of authorization or licensing.
From what I understand, IMVU’s policies prohibit the use of copyrighted or trademarked material (including logos and brand names) without proper rights or permission. Despite this, these items remain publicly available in the shop.
This raises concerns about how trademark violations are being handled, especially when there appears to be a pattern across multiple products rather than a single isolated case.
Could IMVU clarify how situations like this are reviewed and enforced? Are these items allowed under certain conditions, or should they be reported for violating the platform’s policies?
I believe this is important for maintaining fairness for creators who produce original content and follow the guidelines.
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1 Comments
Lucasposted
5 days ago
Hello! Just to clarify, IMVU usually doesn’t act directly on trademarked products, since only the rights owner can report or claim those rights. That said, products that use trademarks without permission aren’t supported on the platform. If you are the rights owner, you can submit a DMCA complaint so it can be reviewed by the IMVU Staff team. Just sharing this so you have a better idea of how it usually works!
I’ve come across multiple items in the IMVU catalog that appear to use real-world branding, specifically Nike, without any indication of authorization or licensing.
Example product:
https://pt.imvu.com/shop/product.php?products_id=73573663
Example catalog showing multiple similar items:
https://pt.imvu.com/shop/web_search.php?manufacturers_id=167067583
From what I understand, IMVU’s policies prohibit the use of copyrighted or trademarked material (including logos and brand names) without proper rights or permission. Despite this, these items remain publicly available in the shop.
This raises concerns about how trademark violations are being handled, especially when there appears to be a pattern across multiple products rather than a single isolated case.
Could IMVU clarify how situations like this are reviewed and enforced? Are these items allowed under certain conditions, or should they be reported for violating the platform’s policies?
I believe this is important for maintaining fairness for creators who produce original content and follow the guidelines.

0 Votes
1 Comments
Lucas posted 5 days ago
Hello! Just to clarify, IMVU usually doesn’t act directly on trademarked products, since only the rights owner can report or claim those rights. That said, products that use trademarks without permission aren’t supported on the platform. If you are the rights owner, you can submit a DMCA complaint so it can be reviewed by the IMVU Staff team. Just sharing this so you have a better idea of how it usually works!
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