What is the Creator Ad Program?

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The Creator Ad Program allows IMVU Creators to introduce their products and brand to customers from all over the world . We currently have two types of campaigns in the Creator Ad Program:

1. Mobile Native Ads

2. Cross Platform Native Ads

More information about the Creator Ad Program can be found here: https://create.imvu.com/imvu-creator-ad-program/

What do Creator Ad Program campaigns look like?

To see examples of some of the best performing Creator Program Ads, take a look at our Media Mavens Page: https://create.imvu.com/imvu-creator-media-mavens/

Where do the ads show up?

• Mobile Native Ads - our premium campaign package showcases your ad on our Mobile Native Feed in iOS and Android devices.  IMVU’s biggest audience, IMVU trend-setters and influencers, will see your content front and center, with no competing visuals to distract them, which means they will be more likely to click on them and visit your shop.

• Cross Platform Native Ads - your ad is shown in the IMVU Web Catalog, the IMVU Desktop Discover Feed, and in our IMVU Mobile Native Feed.

How much does a Creator Ad campaign cost?

• Mobile Native ad campaigns offer 100K impressions for 80K Developer Tokens (or choose 1 million credits or a combination of both). Reporting will be delivered after your campaign. Mobile users tend to click more often on these ads.

• Our Cross Platform Native ad campaigns come in two packages. Choose the one that’s right for you:

  • Standard Campaign – this campaign delivers 150K impressions for 50K Developer Tokens (or choose 500K Credits or a combination of both. Reporting will be delivered after your campaign. Campaigns will deliver in a shorter amount of time so creators can promote seasonal products better.

  • Big Influence campaign – this campaign delivers 350K impressions for 100K Developer Tokens (or choose 1M Credits or a combination of both. Reporting will be delivered after your campaign.  Campaigns will deliver in a shorter amount of time so creators can promote seasonal products better.

If I don’t have enough Developer Tokens or Credits for a Creator Ad Program campaign, are there other ways to qualify for one?

If you do not have enough Developer Tokens or Credits for a Creator Ad, there are opportunities to win a free campaign in our Creator Contests, which are held several times per year. There are also free alternatives to Creator Ads which can be found here: https://help.imvu.com/s/question/0D54p00001op5X7CAI/2-new-free-opportunities-for-creators.

What are the benefits of running a Creator Ad Program campaign?

Creator Ad Program campaigns amplify your Creator business on IMVU by reaching millions of users, particularly those who may not be aware of your work.

How would you define a successful Creator Ad Program campaign? What metrics aside from sales should I look at?

Another powerful success metric is Click Through Rates (CTRs), or the percentage of viewers who actually click on your ad. The higher your CTR, the more compelling your ad.

Do you have any tips on how I can make my campaign successful

We recommend that you take a look at the examples on our Media Mavens page, particularly the ones by our Media Masters. You’ll notice that all the ads feature compelling avatars in interesting poses, all wearing your product. Close ups of faces are another eye catcher.

In addition, you want to be sure your catalog showcases you at your best. Be sure your shop contains products you’ve recently published.

Also highlight best featured products, include copy that clearly describes what is available in my shop as briefly as possible.

If I don’t have enough Credits or Dev Tokens in my account, can I use my other accounts to help pay for the ads?

Yes, you can pool Credits and Developer Tokens from several of your accounts to pay for a Creator Ad. Just be sure to list the account names and amounts you’d like to use in the submission forms. The IMVU team will confirm that all the accounts you include are alternate accounts of the campaign requestor.

Submission forms can be found here: https://create.imvu.com/imvu-creator-ad-program/

What product types sell the most?

These are the top products sold the most ranked in order.

FEMALE PRODUCTS:

• Baby Tees
• Hairstyles
• Actions
• Shorts
• Running Shoes
• Tops
• Accessories
• Eyes
• Jeans

MALE PRODUCTS:

• Hoodies
• Shoes
• Shorts
• Actions
• Glasses
• Hairstyles
• Necklaces
• Bottoms
• Tops

How far in advance should I submit my request for an ad campaign in order to capitalize on big seasonal events/holidays? 

Submit at least 3-4 weeks in advance, also prepare alternate creative to run after the seasonal event has passed.

What Creator Ads get the most clicks? 

Take a look at these top performing ads on our Media Mavens page https://create.imvu.com/imvu-creator-media-mavens/. One best practice we've also learned is that ads that prominently feature faces grab peoples' attention.

Is my catalog reviewed when I submit a Creator Ad Campaign request?

Yes, since applying for the Creator Ad program will trigger a catalog review, be sure your shop and account are in good standing and that you have enough Dev Tokens and/or Credits to run your campaign.